Manchester United have made their biggest signing since Robin Van Persie and no it is not a transfer signing. Manchester United have officially found their new CEO in Omar Berrada and this is a game changing move for United. Omar Berrada was City Football Group chief football operations officer before taking the United job today. Manchester City has been one of the model football clubs in terms of success in the past decade, so for United to take one of the highest-ranking executives from their rival it is an incredible coup.
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Berrada has not only been a part of Manchester City, as the executive was also at Barcelona. The one thing that Manchester United have lacked in the last decade is football men. The club has prioritized commercial success over football success and that has been reflected in the choices in the football operations. Now for the first time in a long time, the Manchester United CEO will be a footballing man.
Berrada has given plenty of interviews on the City footballing model and has helped explain what their vision was. There is one quote where Berrada discusses picking the right player in the market he said, “When you make investments of that type, when you get it wrong it has a significant impact over many years so we needed to get it right at the right valuation at the right time but more importantly for the right player.”
Berrada was a crucial part of the City’s success and has helped oversee a part of City that has helped become an even more dominant club as of late. According to Mike Keegan of the Daily Mail, Berrada played a huge part in the overhaul of Manchester City’s academy. City’s academy has been the most dominant academy in the past couple of years, and the sales of a few of their players have really helped keep the club in the green when it comes to net spending.
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Manchester City won the treble last year, and that treble was the last missing piece for City, and a massive reason why was the addition of Erling Haaland. And according to the Daily Mail, Berrada was a huge factor in the completion of the Haaland deal.
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